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For Actors

Commercial vs. Theatrical Headshots

The difference between the two actor looks – and why you probably need both.

By Joshua Michael Shelton · Headshots LA · Updated July 2026

What’s the difference between commercial and theatrical headshots? A theatrical headshot is grounded and honest – it reads for film and television drama. A commercial headshot is brighter, warmer, and more approachable – built for advertising and comedic casting. Most working actors carry both, and a two- or three-look session captures them together.

Theatrical: grounded and honest

Theatrical looks are used for dramatic film and TV submissions. Wardrobe is neutral, lighting is a touch more dimensional, and the expression lives in the eyes – thoughtful, present, real. It should look like you on your most castable day. See full session details on our theatrical headshots page.

Commercial: bright and approachable

Commercial looks are for advertising, brand, and comedic casting. They’re warmer and more energetic, usually with an easy, genuine smile and a lighter feel – the kind of face a brand wants representing it.

Why most actors need both

Casting submits you into both worlds, so you want a strong image for each. Booking a two- or three-look session captures a theatrical, a commercial, and often a character look in one sitting – the most efficient way to cover your bases. See the actor headshots page to book. Having both looks also matters when you are pitching for representation – agents ask for them up front, and our list of SAG-AFTRA franchised agents shows who to approach.

Good to know

Frequently asked questions

Do I need both commercial and theatrical headshots?
Most working actors do – casting submits you into both dramatic and commercial roles, so you want a strong image for each. A two-look session covers both.
How do I know which look casting wants?
Theatrical for film/TV drama; commercial for ads and comedy. Your reps or the breakdown will indicate which – and having both means you’re always covered.
Can I get both in one session?
Yes. A two- or three-look session at Headshots LA captures theatrical, commercial, and character looks in one sitting.

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